Original Costs of New Shergolds
A matrix of all the original costs through the years that we can find....
Unless noted otherwise, prices are in UK Pounds Sterling and are inclusive of the sales taxes applicable at the time of issue.
You can also view the prices as they might be adjusted for the 2016 Retail Prices Index or Average Earnings - figures courtesy of Measuring Worth.
Unless noted otherwise, prices are in UK Pounds Sterling and are inclusive of the sales taxes applicable at the time of issue.
You can also view the prices as they might be adjusted for the 2016 Retail Prices Index or Average Earnings - figures courtesy of Measuring Worth.
| Model | 1975 | 1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1982 | 1991 |
| Masquerader | £1715 £1730 |
£1350 | £1365 | ||||||
| Custom Masquerader | £1455 | £1365 £1460 |
£1355 | £1095 | |||||
| Custom Masquerader 12 | £1750 | £1505 £1610 |
£1490 | ||||||
| Masquerader Mark 2 | £1320 | ||||||||
| Masquerader Limited Edition | £1215 | ||||||||
| Masquerader Limited Edition 12 | £1350 | ||||||||
| Meteor | £1380 £1390 |
£1085 | |||||||
| Meteor Deluxe | £1340 | £1260 £1345 |
£1250 | ||||||
| Nu Meteor | £1200 | ||||||||
| Marathon | £2005 | £1580 | £1595 | £1495 £1610 |
£1490 | ||||
| Marathon 6 | £1795 | £1685 | |||||||
| Marathon 8 | £1710 | ||||||||
| Marathon Mark 2 | £1455 | £1325 | |||||||
| Custom Double 6/4 | £3235 £3240 |
£3275 | £2985 | ||||||
| Custom Double 12/4 | £3390 £3395 |
£3365 | £3130 | ||||||
| Custom Double 12/6 | £3530 | £3055 £3495 |
£3250 | ||||||
| Custom Double 8/4 | £3125 | ||||||||
| Modulator | £2280 | £1895 | |||||||
| Modulator 12 | £2510 | £2070 | £1400 | ||||||
| Modulator 4 Bass | £1625 | ||||||||
| Modulator 6 Bass | £1625 | ||||||||
| Modulator 8 Bass | |||||||||
| Cavalier | |||||||||
| Cavalier 12 | |||||||||
| Cavalier Double 6/4 | |||||||||
| Cavalier Double 12/4 | |||||||||
| Cavalier Double 12/6 | |||||||||
| Activator | £2015 | ||||||||
| Activator Bass | £2195 |
- 1975: "'Instant' change module guitars", Sounds, November
- 1975: "Shergold Shows the flag for Britain!"
- 1976: "British and Best...." advert
- 1976: "Oi'll give it foive", review in Sounds
- 1976: "Try me and buy one" news item in Sounds
- 1977: Guitar, January 1977, an advert by distributors Barnes and Mullins
- 1978: 'International Musician' February 1978, an advert by distributors Barnes and Mullins
- 1978: 'Shergold Handcraft Guitars' advert, International Musician
- 1979: "Road Test", Musicians Only, Review by Andy Pask
- 1979: Shergold Custom Double leaflet
- 1979: Shergold Twin Neck 6/12 review, Beat Instrumental, February
- 1980: "Active Partners" - Activator guitar and bass review, Sounds
- 1980: "Guitarcheck", Review of Modulator bass, International Musician
- 1980: Shergold price list, July 1980
- 1981: Shergold leaflet, 1980/1981, from Paul Day archive
- 1982: 'Electronics and Making Music' (E&MM) Review, August 1982
- 1982: 'The Complete Guitar Guide', David Lawrenson, Virgin Books
- 1991: Review in 'Guitarist', September 1991